“ Several years ago, people would get sick from food, and not be taken seriously. The would never be able to get the sweet, gradifying taste of chocolate or sweets at the end of a long, hard day, let alone experiment with flavors. Split is different. We Offer desserts for all humans, regardless of allergies, health preference or just plain being picky. With organically sourced, local ingredients and a committment to doing good, you’ll never be split between flavor or good for you again. “
Split was created on the idea that flavor can be communicated through the use of color and pattern. The watercolors are meant to illicit the feeling of the delightful flavors of the ice cream hitting the taste buds. The black lids and lines are worked into the branding, meant to ‘split’ through the colors and create more of a grounded feel. The small type is meant to have a slight connection to the linear signs of the 1950’s ice cream shops, giving more of an artisanal feel.